Corporate Refresh & Division Branding

Update and refresh of a 12 year old brand for a wholesale floral hardgoods company. Syndicate Sales is a 75 year old, family-owned business that remains rooted in it's heritage. The brand needed refreshed after boldly acquiring three companies in late 2023, effectively extending their product offering beyond the wholesale floral industry and into two new and thriving industries: home & garden, and mass market grocery.

This rebranding project included: Creative direction, art direction, brand audit and strategy, collateral design, corporate swag design, etc.

Creative Brief, Overview & Goals

FINAL REFRESH

PROJECT OVERVIEW

GOALS FOR REBRAND

Rebrand Unveiling Video

This video was assembled using AI and modified where needed. It was used to unveil the new logo at the National Sales Meeting to internal team members.

Corporate Branding

The new logo builds upon the previous visuals to maintain brand equity while transitioning towards a more refined and professional logomark. The font shifts to modern, upscale serif in all caps to give a more aristocratic and professional appearance.