Email Campaigns & Behavior Flows

Define,direct, project manage, design, schedule and test email marketing campaigns and behavior flows for Direct to Consumer ecommerce website.

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Email Marketing projects include: Design and execution of email campaigns and behavior flows, including audience segmentation, content strategy, and template design. Develop personalized, dynamic content, optimize subject lines, and call-to-actions. Manage workflow automation, trigger-based sequences, and behavior tracking. Ensure mobile optimization and compliance with data privacy regulations. Integrate campaigns with Shopify and Google Analytics, conduct A/B testing, and monitor performance metrics to enhance open rates, click-through rates, and conversions.