Resume
Professional Experience
2012 - PRESENT
Creative Director / Creative & Marketing Manager
SYNDICATE SALES
As the Creative Director for a $100M B2B floral hardgoods and home and garden décor manufacturing company, I lead and manage a multidisciplinary team of designers, developers, marketers. and contractors. Together, we strategize and implement comprehensive marketing campaigns aimed at driving growth and increasing revenue.
KEY ACCOMPLISHMENTS IN THIS ROLE INCLUDE:
Ecommerce Marketing & Website Management:
-
Designed, built, and manage two ecommerce websites, generating $30M+ in annual sales.
Product Development and Launch:
-
Successfully developed and launched seasonal product lines and marketing campaigns, contributing to over $15M+ in annual revenue.
Tradeshow Coordination:
-
Designed, managed, coordinated, and marketed 20+ tradeshows annually, spanning three different market channels, resulting in $10M+ in annual sales.
KEY RESPONSIBILITIES IN THIS ROLE INCLUDE:
Process and Procedure Development:
-
Develop project briefs that translate business needs into actionable tasks for the creative and marketing team, guiding and informing their work.
-
Establish processes and procedures to ensure efficiency, quality, and consistency in the creative output across the team and the company.
Resource and Communication Tool Creation:
-
Identify, design and implement resources and communication tools to help key stakeholders understand the team’s activities, distribute sales enablement tools, and facilitate buy-in.
Proactive Problem-Solving:
-
Anticipate potential project hurdles; proactively seek and implement solutions to maintain momentum and ensure project profitability.
Expectation Management:
-
Define and communicate expectations for customers, team members, projects, and results to ensure clarity and success.
Performance Excellence:
-
Identify and leverage the strengths of each team member to deliver exceptional creative solutions and achieve the best results.
-
Encourage intentionality, dedication, and effort within the team to consistently deliver results that exceed expectations.
By leveraging innovative marketing strategies and effective team leadership, I have significantly enhanced the company’s market presence and revenue streams.
2012 - 2017
Creative Director
SPRINGBOARD MARKETING
In my role as the Creative Director at Springboard Marketing, I led a talented team of designers, developers, and marketers to strategize and implement comprehensive digital marketing campaigns for ecommerce companies ranging from $5 to $25M in revenue.
KEY ASPECTS OF THIS ROLE INCLUDE:
Client Consultation & Account Management:
-
Consult with clients to recommend and produce innovative digital marketing solutions designed to drive online traffic and achieve measurable sales results.
Creative Process Leadership:
-
Oversee the creative process for digital marketing projects across multiple media channels, ensuring experiences are tailored and optimized for all devices.
Team Management and Agile Implementation:
-
Use scrum and lean startup methods to manage the team, enabling quick market entry, efficient learning, and successful achievement of client objectives.
Accountability and Performance:
-
Hold the team accountable for continued personal growth in delivering creative marketing solutions that drive significant financial advancements for clients.
By combining creative direction, strategic consultation and effective team leadership, I ensured our marketing campaigns are impactful, innovative, and aligned with our clients’ business goals.
2010 - 2012
Creative Director
HOTBED CREATIVE
As the Creative Director, I was responsible for leading and developing a motivated and productive creative team of production designers, content writers, website programmers and art directors.
KEY ASPECTS OF THIS ROLE INCLUDE:
Team Leadership and Development:
-
Led and nurtured a high-performing creative team, fostering a collaborative and productive work environment.
Consistent Multi-Channel Execution:
-
Ensured the execution of creative projects across multiple media channels for a consistent and engaging customer experience.
-
Directed the creation of all marketing materials, including concept development, layout, design, content, production coordination, and distribution.
Client and Executive Collaboration:
-
Partnered with clients and executive leadership teams to plan, develop, and produce targeted and on-brand marketing campaigns tailored to specific audiences.
Account Management & Strategic Creative Solutions:
-
Consulted, strategized and delivered innovative solutions for clients, including notable brands such as the Colts, IU Health, and Eskinazi, to support their branding and marketing objectives.
Through strategic leadership and creative art direction, I ensured that our solutions were impactful, on-brand, and aligned with clients’ goals, resulting in successful campaigns and satisfied clients.
2008 - 2010
Senior Art Director
HOTBED CREATIVE
In charge of leading and teaching a design team to execute an artistic vision. Facilitated brainstorming sessions to help clients verbalize their thoughts, feelings, and expectations for a project and then translated that feedback into mood boards, color palettes and a visual playbook so as to visually inform the project. Stayed ahead of design trends, remain rooted in design principles, and designed cohesive visual solutions across multiple brand touchpoints.
-
Researched, defined and presented design concepts from start to finish.
-
Protected and evolved brands (such as the Colts, IU Health, Indianapolis Zoo, and many others) by setting standards, maintaining consistency, and when necessary pushing a brand to the next level.
-
Guided and encouraged a team of graphic designers to work efficiently and flawlessly.
2008 - 2010
Senior Graphic Designer
HOTBED CREATIVE
Researched and designed creative solutions for both print and digital media for a multitude of local and national brands. Followed brand guidelines to craft consistent designs while also creating new and exciting visual experiences that enriched the brand.
-
Concepted and designed logos and collateral materials to build a visual brand
-
Researched, wireframed and designed the user interface of websites.
-
Sketched and produced various print and online designs.
2004 - 2008
Graphic Designer
HOTBED CREATIVE
Education
FALL 2004
Anderson University
BACHELOR OF ARTS DEGREE
Anderson University's Graphic Design Program helped me build a strong foundation in design principles and refine my creative abilities, setting the stage for a successful career in the creative industry. I majored in Graphic Design and minored in Philosophy. During my Sophomore year, I was the Graphic Design Lab Assistant. I switched to the Photography Lab Assistant during my Junior year, and then finished as the Ceramics Assistant for my senior year. It was through these apprenticeships that I learned a variety of skills over several different mediums.
SPRING 2000
Center Grove High School
BACHELOR OF ARTS DEGREE
20+ Years of Experience
Skills
LEADERSHIP & DIRECTION:
Creative Direction
Marketing Direction
Brand & Marketing Strategy
MANAGEMENT:
Team Management
Project Management
Client Management
Brand Management
Vendor Management
Product Development
Budget Control
Copywriting
Creative Writing
SEO / SEM
DIGITAL MARKETING:
Digital & Paid Advertising
Email Marketing
Social Media Marketing
Ecommerce Marketing
Ecommerce Website Design
B2B & B2C Website Strategy
B2B & B2C Website Design
Website UI & UX
PHOTOGRAPHY & VIDEO:
Product Photography
Feature Photography
Lifestyle Photography
Video Direction
Videography
MERCHANDISING
& TRADESHOWS:
Tradeshow Design
Showroom Design
MISC DESIGN:
Packaging Design
Email Design
Website Design
Vehicle Graphic Design
Graphic Design
Proficiencies
ADOBE CREATIVE CLOUD/SUITE:
InDesign
Illustrator
Photoshop
Bridge
Lightroom
Premier Pro
Adobe Acrobat Pro
MICROSOFT OFFICE:
Microsoft D365
Microsoft Word
Microsoft PowerPoint
Microsoft Excel
Microsoft Teams
Microsoft Dynamics
GOOGLE:
Google Analytics
Google Adwords
Google Drive
PROJECT & ASSET MANAGEMENT:
Dropbox
Canto Digital Asset Management
Asana Project Management
Basecamp
Harvest
Forecast
SOCIAL:
WEBSITE PLATFORMS:
DynamicWeb
Wordpress
WooCommerce
Shopify
BigCommerce
Figma
MARKETING PLATFORMS:
Klaviyo
Mailchimp
JustUno
Optimizely